Welcome Back Retailers!

We’re Back In Your Favourite Stores!


Dear Friends,

Sanbrook Brands is delighted to announce that our Happy Baby Softfeel™ Latex Soothers are back in major national chain stores including Coles, Woolworths, Big W and Baby Bunting specialty stores.

We know that babies love our soothers – the only Australian made soother, and the softest soother around, with our unique Softfeel™.

We design our soothers to be the closest in feel to a mother’s nipple. We are extremely proud to welcome our latex soothers back for sale at our Happy Baby website and all major chain stores, and back into the mouths of babies who’ve missed them so much.

Our New Improved latex soothers can be identified by a bright pink sticker advising of a “New Stronger Teat” and laser coded manufacturing date marking directly onto each soother.

We would like to advise you to contact your preferred store to ensure that the latex soothers have arrived at the store as it takes time for some retailers to arrange for delivery to their branches.

Regretfully, due to Metcash’s decision not to re-range our products, you will not be able to purchase them from IGA, Ritchies or other Metcash supplied stores.

Again, we want to take this opportunity to thank all the wonderful parents and carers for your incredible support and positive feedback.

For any further queries, please contact our (very) friendly customer service team on:

Phone : 03 8720 2000
Freecall : 1800 335 917
Email : sanbrook@sanbrook.com.au